Copy that’ll make you smile, click and convert
It goes a little something like this…
Landing pages to make you go Oooooohhh
Emails you actually like reading
We’re talking words with feeling
In-app stories to make you stop and stare
Social posts you’ll wanna share
Tone of voice that resonates
Messages you’ll repeat to mates
Got a brief? DM me.
Got a brief? DM me.
Hello!
I'm a Lead Copywriter and content strategist with 25+ years in the game, the last 7 of them immersed in fintech and HR tech. High-stakes spaces where the need for an authentic narrative is even higher.
I specialise in strategic messaging frameworks and Tone of Voice guidelines: the systems that define how a brand shows up in the world. From GTM launches to creative campaigns, landing pages to paid ads, I build the copy foundations that let companies speak brilliantly at every touchpoint.
I'm also an ethical AI advocate and award-winning Custom GPT builder ('Highly Commended', AI for Impact category, Women in Marketing Awards 2025). I believe AI is the ultimate collaborator when it's built well.
I create custom GPTs, Gems, Projects and Notebooks that remove operational bottlenecks without losing the human soul of the story, and I train teams to use them properly.
I'm available 2-3 days a week for freelance and fractional work. The rest of my time goes into nuala, the workplace benefit I founded to help close the gender pay, career and AI gaps for women. Building it keeps my thinking sharp, and my clients get the benefit.
I live in London with my husband and 3-year-old son, and work remotely with clients all over the world. Hybrid is my ideal set-up. I do love meeting the people I work with, getting a coffee and shooting the breeze.
Looking forward to chatting!
Liz
“Liz is a passionately committed and talented copywriter with a flair for clarity, concision and flexibility.”
- Lesley Smith, Communications Director, Revolut
“In the short time we worked together, I learnt a lot from Liz. Her vast experience and breadth of knowledge isn't something you always come across in tech!”
- Fran Cliffe, Award-Winning Freelance Senior Copywriter, Ex-Wise
“Not only is Liz a distinguished wordsmith herself, but she’s a capable strategist, copy manager, editor and content marketer.”
- Julian Moore, Marketing Director, Uncapped
Want to know more about nuala?
We’re on a mission to close the gender pay, career, and AI gaps for women. While in the same stroke improving retention, creating more AI-skilled female leaders, and helping employers stay compliant with the EU Pay Transparency Directive.
We aren’t actually fully built yet, but we’ve been granted SEIS Advance Assurance, and we’re starting our pre-seed round in September.
Head to nuala-ai.com/waitlist to find out more.
PS: We’ve already been nominated for the ‘Best Use of AI to Support Women in Tech' award, 2026!
“It's no exaggeration to say that Liz is one of the most talented strategic writers currently working in London.”
- Sven Hughes, CEO Verbalisation / Enigma Strat
